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LTV is often used to determine if allocating more money into acquiring a new user is worth the effort. The higher the LTV, the more you can allow yourself to spend on attracting new users.

If your ARPU is low, you may have a really small profit margin out of your customers. It is rather a no-brainer – the higher the ARPU, the easier it is to maintain your clientele!

For a mature web hosting company, it is assumed that in order to keep the business sustainable, the churn rate should not be higher than 5%. What is yours?

Every subscription business should focus on increasing MRR to grow its bottom line. The higher the MRR, the better the condition of a company and the higher its value.

Retention report tells how much of a certain asset (customers, subscriptions, MRR) remained active over time. This metrics can instantly help you reveal the health of your business.

Analysing web hosting business might be a challenging task, right? That's why we have come up with a few pretty helpful reports that you may not have heard of yet. Until now, that is!